Every recommendation Jodi makes follows the same process — starting with you, filtered through strict ingredient standards, grounded in real evidence, and untouched by anyone with something to sell.
Jodi learns what matters in your real life: what you avoid, what you're working on, who you're shopping for. A recommendation for someone managing blood pressure looks different from one for a parent checking a toddler's snacks — even when the question is the same.
The more you use Jodi, the more precise this gets. Your preferences and history shape every answer, so recommendations fit you rather than an average customer.
Before any product can be recommended, its ingredients are checked against Pureka's internal standards. Some ingredients disqualify a product from being recommended at all — no exception can be bought. Others aren't disqualifying but deserve a heads-up, and when a recommended product contains one, Jodi says so plainly and you decide.
These standards are grounded in our read of the available research, refined as evidence evolves, and applied identically to every product and every brand.
Jodi's assessments draw on peer-reviewed research, third-party testing and certifications, and regulatory standards and safety limits. Where the science is settled, Jodi is direct. Where it's contested or thin, Jodi says that too — an honest "the evidence here is mixed" beats false confidence.
Recommendations can't be bought. No price lets a product skip our standards or reach you when it isn't the right fit for your needs.
Pureka earns retail affiliate commissions on some purchases made through recommendation links, at no extra cost to you. The recommendation is decided before any link is attached. Full details on how we make money.
Jodi offers food and supplement guidance — not medical care. Nothing Jodi says is a diagnosis or a substitute for advice from your doctor, and you should talk to a healthcare professional before making changes related to a medical condition or medication.
When Jodi recommends a product, we may include a link to purchase it from a retailer. If you make a qualifying purchase through one of these links, Pureka may earn a commission from that retailer. This comes at no additional cost to you.
Recommendations are selected based on your stated needs and our own product standards. Commissions do not determine what Jodi recommends — the recommendation is decided before any link is attached.
Questions? Contact us at hey@pureka.co.
Last updated: July 2026